Formazione IA per Team di Marketing
Build faster campaigns, stronger content, and smarter audience insights with AI tools your team can use from day one.
Marketing teams are expected to produce more - more content, more campaigns, more channels, more personalisation - with the same resources. AI can genuinely help, but only if your team knows which tools to use, how to brief them well, and how to maintain brand quality and consistency. This workshop is built for marketing professionals who want real output improvement, not just a technology overview.
Richiedi Preventivo
In base a dimensione team, luogo e formato
Who this program is for
- ✓ Marketing managers and CMOs overseeing campaigns and team output
- ✓ Content marketers, copywriters, and brand communicators
- ✓ Digital marketing teams managing SEO, social media, and paid channels
- ✓ Product marketing and B2B marketing professionals
- ✓ Agencies and in-house teams working with Swiss and international brands
The marketing challenges we address
Content Volume & Speed
Creating consistent, high-quality content across multiple channels and languages is exhausting. AI dramatically increases what your team can produce without sacrificing brand voice.
Campaign Ideation Fatigue
Coming up with fresh ideas under tight deadlines leads to generic, uninspired work. AI acts as a genuine creative thinking partner - generating angles and variations your team can evaluate and elevate.
Multilingual Content for Swiss Markets
Marketing in Switzerland means working across German, French, Italian, and English. AI accelerates translation and localisation while keeping the brand voice consistent.
Audience Intelligence & Reporting
Synthesising performance data, writing campaign reports, and extracting audience insights takes time. AI helps turn data into clear, actionable narratives faster.
What makes this marketing program different?
Most AI training for marketers focuses on showing cool tools. This workshop focuses on protecting your brand while using AI at scale. You will learn how to brief AI the same way you brief a junior team member - with the right context, tone, and guardrails - so the output is actually usable.
You will leave with real deliverables:
- → Marketing Prompt Library (content, campaigns, social, SEO, reporting)
- → Brand Voice & Tone Guardrails Sheet for AI Use
- → Content Production Workflow with AI Integration
- → Multilingual Content Adaptation Templates
- → 30-Day AI Adoption Plan for your marketing team
Program Overview (1-Day In-Person Workshop)
Module 1 - AI Foundations for Marketers
- • How generative AI works and where it falls short in marketing
- • The brief is everything: how good input creates good output
- • Brand voice, tone, and consistency guardrails for AI use
- • Copyright, image rights, and disclosure considerations
Outcome: Your team uses AI confidently while protecting brand quality and compliance.
Module 2 - Content Creation & Copywriting at Scale
- • Writing high-converting headlines, body copy, and CTAs with AI
- • Adapting content across formats: email, social, landing pages, ads
- • Maintaining brand voice consistency across AI-generated content
- • Building content brief templates that produce better outputs
Outcome: More content, faster - without losing the quality your audience expects.
Module 3 - Campaign Ideation & Strategy
- • Using AI as a creative thinking partner for campaign concepts
- • Developing messaging angles for different audience segments
- • Rapid A/B variation generation for testing
- • Campaign brief structuring and kickoff documentation
Outcome: Faster campaign starts with stronger creative foundations.
Module 4 - Multilingual Marketing for Swiss Teams
- • Adapting content across DE, FR, IT, and EN without losing meaning
- • Cultural nuance and localisation beyond translation
- • SEO keyword alignment across languages
- • Community management response templates in multiple languages
Outcome: Consistent, authentic messaging across all of Switzerland's language regions.
Module 5 - Reporting, Analytics & Audience Insights
- • Synthesizing performance data into actionable campaign summaries
- • Writing clear, executive-ready marketing reports with AI assistance
- • Extracting audience insights from survey and feedback data
- • Competitive intelligence: tracking and summarizing market activity
Outcome: Reports that take half a day compressed into focused effort that actually informs decisions.
Optional Add-Ons
AI Image & Visual Content Track (90 minutes)
- • Midjourney and Canva AI for visual asset creation
- • Prompt engineering for on-brand image generation
- • Social media visual content workflows
SEO & Content Strategy Session (Half Day)
- • AI-assisted keyword research and content gap analysis
- • Content brief generation for blog and SEO pages
- • Internal linking and topical authority strategy with AI support
Example marketing use-cases you'll practice
- → Generate five campaign angles for a B2B product launch in 15 minutes
- → Write a LinkedIn post, email subject line, and landing page hero in one session
- → Adapt a German marketing campaign for French-speaking Switzerland
- → Turn a campaign performance spreadsheet into a clear executive summary
Results you can expect
- ✓ Significantly faster content production across all channels
- ✓ More creative campaign concepts with stronger variety
- ✓ Consistent brand voice even when working at AI-assisted scale
- ✓ Marketing reports and insights that take a fraction of the usual time
How it works
Pre-workshop scoping: share your brand guidelines, current content challenges, and 2–3 campaign types you want to work on
1-day in-person workshop: practical training built around your brand and marketing channels
Post-workshop package: prompt library, brand guardrails sheet, and a 30-day content production roadmap
Frequently Asked Questions
L'IA può gestire il multilinguismo del mercato svizzero?
Assolutamente. Ci concentriamo sulla localizzazione invece che sulla traduzione: tono e sfumature culturali adattati per IT, DE, FR e EN, affinché i contenuti risuonino con ogni comunità linguistica.
Come evitiamo che i contenuti IA sembrino generici?
Insegniamo tecniche di clonazione della voce del brand e prompting con guide di stile specifiche, così gli output suonano come il vostro brand — il vantaggio competitivo rimane intatto.
Possiamo usare i nostri materiali di brand durante il workshop?
Sì, e lo incoraggiamo. I migliori risultati si ottengono quando i partecipanti lavorano con brief reali e linee guida di brand reali. Firmiamo un NDA se necessario.
I contenuti IA si posizionano bene per la SEO locale in Svizzera?
Mostriamo come creare con l'IA contenuti di alta qualità che soddisfano i criteri E-E-A-T di Google — ottimizzati specificatamente per la SEO locale nel mercato svizzero.
La generazione di immagini IA (Midjourney/Canva) è parte del workshop?
Sì, come elemento chiave del track contenuti. Mostriamo come creare visual conformi al brand rispettando i quadri normativi e i diritti d'autore applicabili.