Generative AI for Business
From Prompts to Consumer-Centric Innovation
Empowers brand and retail teams to use Generative AI for creative campaigns, retail design, and customer experience. Learn to move beyond basic prompts and create visual assets, immersive concepts, and consumer touchpoints-no technical skills needed.
Duration
4 hours
Delivery Format
In-person, Online, or Hybrid
Generative AI for Business is a creative-business workshop for brand, retail, marketing, and customer-experience teams in Switzerland who need governed generative AI — not one-off prompts that bypass brand guidelines.
Empowers brand and retail teams to use Generative AI for creative campaigns, retail design, and customer experience. Learn to move beyond basic prompts and create visual assets, immersive concepts, and consumer touchpoints-no technical skills needed.
The program runs 4 hours and is delivered on-site across Swiss cities, hybrid, or online.
Unlike generic AI introductions, this session focuses on campaign development, visual asset workflows, retail design concepts, and consumer touchpoints. Participants practice brand-safe generation, style references, and human review checkpoints before anything reaches customers or stores.
Swiss teams often struggle with inconsistent outputs across regions and languages. We map approval paths for marketing, legal, and retail operations, and show how to document prompts, source assets, and revision history for audit-ready creative pipelines.
The workshop covers tool selection within your approved stack (Adobe Firefly, Canva, DALL·E, Midjourney where permitted, Microsoft Designer, etc.), plus integration with existing DAM and CMS workflows common in Swiss retail and FMCG.
Facilitators bring examples from regulated brand environments: pharmaceutical packaging disclaimers, financial services copy constraints, and luxury retail tone-of-voice — always with FADP/nLPD data boundaries and no training on client confidential assets without explicit approval.
Deliverables include a brand-safe prompt library, campaign storyboard templates, a retail concept checklist, and a 90-day pilot plan for one product line or seasonal campaign. Leadership receives a concise ROI and risk summary.
AI Workshop Switzerland delivers in English, German, and French in Zurich, Geneva, Lausanne, Basel, and Bern. Request a quote for your team size and creative stack — we typically respond within one Swiss business day.
Brand-safe creative workflows for Swiss teams
Marketing and retail leaders use this workshop to connect generative AI to real campaign calendars, store rollouts, and seasonal launches — with legal and brand review built in from the first exercise.
Who should attend
Brand managers, retail design leads, CRM marketers, agency partners, and innovation teams who need consistent outputs across German, French, and Italian-speaking Swiss markets without bypassing governance.
Delivery in Zurich, Geneva, Lausanne, and across Switzerland
On-site at your office, hybrid for distributed creative teams, or online when travel is impractical. Facilitation available in English, German, or French with examples tailored to your sector and approved tool stack.
Related programs and resources
Compare this workshop with AI Fundamentals, Agentic AI, and AI for Marketing. Read Swiss adoption guides on our AI insights hub or request a quote for your team in Zurich, Geneva, or Lausanne.
Syllabus
View full syllabus
What Is Generative AI
Understand how generative AI differs from traditional automation and how large models create text, visuals, audio and video.
Tool Landscape for Marketers
Compare the right tools for text, image, video, audio and integrated creative workflows, from ChatGPT and Claude to Midjourney, Firefly, Runway and Canva.
Prompt Writing for Marketing and Design
Create prompts that reflect brand voice, values and visual identity, then practise campaign briefs and visual storytelling in real time.
Retail and Consumer Experience Use Cases
Apply generative AI to campaign concepts, retail activations, moodboards, product storytelling, packaging exploration and segment-specific content.
Copyright, Brand Safety, and Ethics
Use generative AI responsibly by addressing copyright, usage rights, brand consistency, factual checks and content validation.
Creative Sprint
Generate a branded asset pack for a retail or campaign scenario, including visuals, copy, optional voice-over and presentation material.
Who Should Attend
Marketing teams, brand experience managers, creative leads, and innovation teams looking to use generative AI tools for content creation, concept development, and consumer engagement.
Our Interactive Platform
A practical learning environment designed for engagement and real-world application
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Interactive Digital Platform: Engage through real-time quizzes, live polls, and collaborative exercises
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Hands-On Problem Solving: Teams tackle real challenges from their own departments
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Gamified Learning: Earn badges, climb leaderboards, and celebrate achievements
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Hybrid Equality: Remote and in-person participants share the same immersive experience
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Actionable Outcomes: Leave with working prototypes and implementation-ready solutions
Key Takeaways
- Creative AI tools mastery
- Brand-safe content generation
- Campaign development
Need a custom workshop for your team? Contact us for enterprise solutions.
Ready to book this workshop?
Tell us about your team, location, and goals. We will send a tailored quote and help you plan the session.
Alternate formats
Markdown for LLMs and citations — PDF to share internally.