Generative AI for Business
From Prompts to Consumer-Centric Innovation
Empowers brand and retail teams to use Generative AI for creative campaigns, retail design, and customer experience. Learn to move beyond basic prompts and create visual assets, immersive concepts, and consumer touchpoints-no technical skills needed.
Duration
4 hours
Delivery Format
In-person, Online, or Hybrid
Request a Quote
Based on team size, location, and format
Syllabus
What Is Generative AI
Understand how generative AI differs from traditional automation and how large models create text, visuals, audio and video.
Tool Landscape for Marketers
Compare the right tools for text, image, video, audio and integrated creative workflows, from ChatGPT and Claude to Midjourney, Firefly, Runway and Canva.
Prompt Writing for Marketing and Design
Create prompts that reflect brand voice, values and visual identity, then practise campaign briefs and visual storytelling in real time.
Retail and Consumer Experience Use Cases
Apply generative AI to campaign concepts, retail activations, moodboards, product storytelling, packaging exploration and segment-specific content.
Copyright, Brand Safety, and Ethics
Use generative AI responsibly by addressing copyright, usage rights, brand consistency, factual checks and content validation.
Creative Sprint
Generate a branded asset pack for a retail or campaign scenario, including visuals, copy, optional voice-over and presentation material.
Who Should Attend
Marketing teams, brand experience managers, creative leads, and innovation teams looking to use generative AI tools for content creation, concept development, and consumer engagement.
Our Interactive Platform
Experience a cutting-edge learning environment designed for maximum engagement and real-world application
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Interactive Digital Platform: Engage through real-time quizzes, live polls, and collaborative exercises
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Hands-On Problem Solving: Teams tackle real challenges from their own departments
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Gamified Learning: Earn badges, climb leaderboards, and celebrate achievements
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Hybrid Equality: Remote and in-person participants share the same immersive experience
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Actionable Outcomes: Leave with working prototypes and implementation-ready solutions
Key Takeaways
- → Creative AI tools mastery
- → Brand-safe content generation
- → Campaign development
Need a custom workshop for your team? Contact us for enterprise solutions.