# Generative AI for Business
> From Prompts to Consumer-Centric Innovation
Empowers brand and retail teams to use Generative AI for creative campaigns, retail design, and customer experience. Learn to move beyond basic prompts and create visual assets, immersive concepts, and consumer touchpoints-no technical skills needed.
- Canonical HTML: https://aiworkshop.ch/workshops/generative-ai-for-business/
- Markdown (this file): https://aiworkshop.ch/workshops/generative-ai-for-business.md
- PDF brochure: https://aiworkshop.ch/workshops/generative-ai-for-business.pdf
- Duration: 4 hours
- Provider: AI Workshop Switzerland · hello@aiworkshop.ch
## Who should attend

Marketing teams, brand experience managers, creative leads, and innovation teams looking to use generative AI tools for content creation, concept development, and consumer engagement.

## Key takeaways

- Creative AI tools mastery
- Brand-safe content generation
- Campaign development

## Syllabus

### What Is Generative AI

Understand how generative AI differs from traditional automation and how large models create text, visuals, audio and video.

### Tool Landscape for Marketers

Compare the right tools for text, image, video, audio and integrated creative workflows, from ChatGPT and Claude to Midjourney, Firefly, Runway and Canva.

### Prompt Writing for Marketing and Design

Create prompts that reflect brand voice, values and visual identity, then practise campaign briefs and visual storytelling in real time.

### Retail and Consumer Experience Use Cases

Apply generative AI to campaign concepts, retail activations, moodboards, product storytelling, packaging exploration and segment-specific content.

### Copyright, Brand Safety, and Ethics

Use generative AI responsibly by addressing copyright, usage rights, brand consistency, factual checks and content validation.

### Creative Sprint

Generate a branded asset pack for a retail or campaign scenario, including visuals, copy, optional voice-over and presentation material.

## Book this workshop
- [Request a quote](https://aiworkshop.ch/form/quote/)
- [Download brochure PDF](https://aiworkshop.ch/workshops/generative-ai-for-business.pdf)
- [Workshop page](https://aiworkshop.ch/workshops/generative-ai-for-business/)